Can Hootsuite track competitors' social media activity?

Hootsuite enables users to track competitors' social media activity through its monitoring streams and analytics features. By setting up streams for specific keywords, hashtags, or even competitors' social media accounts, users can gain insights into their competitors' posts, audience engagement, and overall performance. This ability to monitor external accounts is essential for social media managers looking to stay informed on industry trends, assess competitors' strategies, and tweak their own tactics accordingly based on real-time social listening.

The analytics capabilities also allow users to compare their own performance metrics against those of competitors, providing a comprehensive view of where they stand in the marketplace. This level of competitive analysis can enhance strategic planning and content creation, making it a crucial feature for brands looking to improve their social media presence and effectiveness.