Geo-search streams in Hootsuite are designed to find tweets and conversations relevant to your brand in:

Geo-search streams in Hootsuite are specifically designed to find tweets and conversations relevant to your brand by focusing on specific physical locations or regions. This feature allows users to monitor social media activity that occurs in targeted geographical areas, making it particularly useful for businesses aiming to engage with customers in specific markets or to track local events that may impact their brand.

By using geo-search, brands can identify and participate in conversations that may not be visible through broader searches, ultimately enabling them to tailor their marketing strategies more effectively based on localized trends and sentiments. This localized approach is essential for businesses that want to build community engagement or respond to region-specific issues and opportunities.

The other options do not accurately describe the primary function of geo-search streams. While general audience interests, virtual events, and global hashtags are important aspects of social media monitoring, they do not capture the essence of targeting conversations based on physical location, which is the key purpose of geo-search in Hootsuite.