How can Hootsuite support e-commerce through social media?

Hootsuite supports e-commerce through social media primarily by managing advertisements that link to e-commerce sites. This capability allows businesses to promote their products directly on social media platforms where a significant portion of online shopping occurs. By utilizing Hootsuite's tools, brands can schedule, track, and analyze their ad campaigns across various networks, ensuring they reach their target audience effectively. This strategic management helps drive traffic to their e-commerce sites, ultimately leading to increased sales and customer engagement.

Options that do not align with Hootsuite's core functionalities include increasing website server speed, allowing unlimited product listings, and creating e-commerce websites directly. While these aspects are relevant to e-commerce, they lie outside the direct capabilities of Hootsuite, which specializes in social media management and marketing rather than technical website development or hosting solutions.