How can users leverage user-generated content with Hootsuite?

Leveraging user-generated content with Hootsuite is effectively done by sharing and promoting content created by followers. This approach fosters community engagement and strengthens brand loyalty, as it showcases authentic content that resonates with potential customers. User-generated content serves as social proof, helping to build trust and credibility because when followers see real people using and enjoying your products, they are more likely to feel a connection to the brand.

Engaging with user-generated content also encourages more of your followers to create and share their experiences, enriching your content library and providing a diverse range of viewpoints and creative expressions associated with your brand. By curating and sharing this kind of content, brands can enhance their social media presence and foster a more interactive relationship with their audience.

The other choices describe approaches that limit engagement with the community or focus solely on the brand's output, which would not utilize the potential benefits of user-generated content effectively. Emphasizing only brand-created content or limiting it strictly to your own would miss the opportunity to boost credibility through authentic user experiences. Avoiding user interactions altogether would also negate the chance to build community or relationships with followers, which is integral to a successful social media strategy.