How can users track brand mentions using Hootsuite?

Tracking brand mentions in Hootsuite is effectively accomplished by creating streams based on specific keywords or the brand name itself. This allows users to monitor conversations and engagements across various social media platforms in real-time. By setting up a stream that searches for the brand's name or relevant keywords, users can easily keep tabs on what is being said about their brand, respond to inquiries, and engage with their audience promptly.

Building streams tailored to keyword searches is a proactive approach that facilitates brand reputation management and customer engagement. This method provides a direct line of communication to understand public sentiment and gather insights into market trends, all from within the Hootsuite dashboard.

In contrast, conducting market surveys, analyzing competitor profiles, or integrating third-party applications, while valuable in their own right, do not provide the same immediate and direct visibility into brand mentions as stream creation does. These alternatives serve different purposes and can complement brand monitoring but are not the most efficient or effective means to track mentions specifically.