In Hootsuite, what type of analytics can you run without limits and customize?

The ability to run real-time analytics reports in Hootsuite without limits and with customization is crucial for timely decision-making and strategy adjustments. Real-time analytics provide instant insights into how content is performing, engagement levels, audience interactions, and ongoing trends. This immediacy allows users to adapt their social media strategies on the fly based on current performance metrics.

When using real-time analytics reports, users can customize various metrics and parameters, making it possible to focus on specific aspects of engagement, audience demographics, or content type that are most relevant at any given time. This feature is vital for brands looking to stay agile in their social media efforts, responding to audience behaviors and needs as they evolve.

Other options like aggregate analytics, scheduled reports, and social listening reports serve important purposes, but they typically do not offer the same level of immediacy and customization that real-time analytics do. Aggregate analytics provide a broad overview of performance over a set period, scheduled reports focus on distributing data at specific times, and social listening reports analyze sentiments and trends over a longer span rather than providing immediate insights. Each of these serves distinct needs but lacks the dynamic and adaptable nature of real-time reports.