What are the benefits of using visual content in Hootsuite?

Using visual content in Hootsuite offers the significant advantage of generating higher engagement rates. This is because people are naturally drawn to images, videos, and infographics, which can capture attention much faster than plain text. Visual content is often more memorable and can convey complex ideas quickly and effectively, making it easier for an audience to process and share.

In the context of social media, posts that include visual elements tend to receive more likes, shares, and comments, which is critical for enhancing brand visibility and building community interaction. This increased engagement is essential for achieving social media goals, whether that's raising brand awareness, driving website traffic, or fostering customer loyalty.

The other options suggest benefits that are not universally applicable. For instance, visual content does not guarantee virality as this often depends on various factors including timing, audience, and relevance. Additionally, while it can sometimes require less effort to create, this is not a consistent rule; producing high-quality visual content can be resource-intensive. Lastly, the cost of creating visual content can vary widely depending on the complexity and type of content being produced, making it not inherently less expensive than text-based content.