What does it mean to "boost a post" on social media?

To "boost a post" on social media refers to the practice of paying to increase its visibility and reach among a larger audience. This process allows a user or business to promote a specific post beyond its organic reach, targeting demographics that are more likely to engage with the content. When a post is boosted, it typically appears in more feeds, which can lead to higher engagement rates, such as likes, shares, and comments.

This strategy is common across various platforms and is utilized to achieve specific marketing goals, such as raising brand awareness, driving traffic to a website, or generating leads. Boosting a post provides a way to ensure that important messaging reaches not just existing followers, but also potential new audience members who may find the content relevant or interesting.