What feature in Hootsuite allows users to store and organize media files for easy access?

The Content library in Hootsuite serves as a centralized repository for storing and organizing media files, making them easily accessible for social media posts. This feature enables users to upload images, videos, and other types of content, which can then be categorized and managed effectively. By having a dedicated space for media assets, users can streamline their content creation process, quickly find the files they need, and ensure consistency in branding across various social media platforms. This organization enhances efficiency and reduces time spent searching for specific media when planning posts.

The other features do not specifically focus on storing media files; the Content planner is used for scheduling and managing content calendars, the social media dashboard provides an overview of engagement and performance metrics across accounts, and the engagement tool focuses on interacting with audiences rather than media management.