What functionality does Hootsuite’s “streams” feature provide?

The “streams” feature in Hootsuite is specifically designed to help users monitor different social media feeds in one consolidated view. This allows for efficient management of various social media platforms by displaying updates, mentions, messages, and other relevant content from multiple accounts simultaneously. Users can create customized streams for each social media channel they are managing, making it easy to stay on top of interactions and engagement without having to switch between different social media platforms. This functionality is essential for social media managers who need to observe real-time conversations and trends across their networks, enhancing their ability to engage promptly and strategically.

The other functionalities mentioned, such as scheduling posts, tracking paid advertisements, and creating visual content, serve different purposes within the Hootsuite platform. Although these features are valuable, they are distinct from the core role of streams, which is focused on monitoring and engagement.