What is a key component of Hootsuite's strategy for crisis management?

Collaboration among team members is a key component of Hootsuite's strategy for crisis management because effective communication and teamwork are essential during a crisis. When a brand faces a challenging situation, it is vital that all team members are on the same page, sharing information, resources, and strategies to address the issue promptly and effectively. Collaboration enables a rapid response, unified messaging, and the ability to leverage diverse skills and expertise within the team, enhancing the overall crisis management process.

In a crisis, relying on historical resources alone may not provide the immediate, situational responses needed, while focusing on viral content or maximizing paid advertisements could divert attention from addressing the crisis itself. Hence, fostering collaboration ensures that the team can respond cohesively and maintain or restore trust with their audience during turbulent times.