What is the best use of the Post Performance area within Hootsuite Analytics?

The Post Performance area within Hootsuite Analytics is specifically designed for evaluating the effectiveness of social media posts that have already been shared. By focusing on published posts, users can gain insights into how each post performed across different social networks. This includes metrics like engagement rates, reach, shares, likes, comments, and more, allowing users to understand which types of content resonate most with their audience.

Analyzing the performance by network helps identify strong and weak platforms, enabling users to refine their strategies accordingly. This is crucial for optimizing future content and ensuring that engagement objectives are met. Understanding the performance of published posts equips social media managers with the data they need to make informed decisions and enhance their future social media efforts.

The other options address functionalities that are either outside the scope of the Post Performance area or pertain to processes that it does not cover, such as scheduling new content, tracking unpublished work, or demographic analysis, which are handled in different sections of Hootsuite's tools.