What is the ideal method to notify a partner organization about a video post on LinkedIn using Hootsuite?

Tagging the partner organization in the caption of your LinkedIn video post is the ideal method for several reasons. When you tag a partner organization, it creates a direct link to their profile, making it easier for your audience to access their page. This not only boosts visibility for both organizations but also encourages engagement as the tagged organization is notified of the post.

Additionally, when the partner is tagged, their followers may also see the notification, thereby increasing the chances of the content being shared within their network. This helps to amplify the reach of your post and enhances collaboration between the organizations.

While personal messages and sharing post links via email can also inform partners, they don’t leverage the platform's functionality to promote engagement and visibility as effectively as tagging does. Including the partner in hashtags can help increase post discoverability, but it doesn’t provide a direct notification to the organization itself, which is a key aspect of fostering partnerships and encouraging interaction.