What must be done to send push notifications on Instagram through Hootsuite?

To send push notifications on Instagram through Hootsuite, enabling notifications in the app settings is essential. This action allows Hootsuite to communicate effectively with your device, ensuring you receive timely updates and alerts related to your Instagram activity. Without this step, even if you have set everything else correctly, you won't be able to receive alerts directly to your device, which are crucial for engagement and timely responses.

Setting up a business profile on Instagram and verifying your account are beneficial for utilizing Instagram's features, including analytics and advertising, but they do not directly relate to the functionality of receiving push notifications through Hootsuite. Connecting Hootsuite with a third-party service is also not necessary for the push notification feature on Instagram specifically. Therefore, adjusting the app settings to enable notifications is the critical step needed to ensure users can receive notifications effectively.