What must you do for a draft message to go live in Hootsuite?

For a draft message to go live in Hootsuite, it is essential to either schedule it for a specific time or click the Publish button. This step activates the draft and makes it publicly visible on your chosen social media platforms.

When you create a draft, it is essentially a work-in-progress, allowing you to refine your content before it is shared. Only by scheduling or publishing the draft can you ensure it reaches your audience, marking the completion of the workflow from creation to distribution.

Other actions, such as sending it to your team or saving it as a final version, do not actively push the message live; they are merely part of the internal review or editing processes. Similarly, sharing it on social media without using Hootsuite's scheduling or publishing features does not utilize the platform's functionalities for a coordinated posting strategy.