What publishing workflow must be used to post content to a personal Instagram account on Hootsuite?

To post content to a personal Instagram account using Hootsuite, the workflow that must be employed is Direct Publishing. This method allows users to schedule and automatically post images and videos directly to their personal Instagram feed without requiring any manual intervention at the time of posting.

Direct Publishing is particularly beneficial because it eliminates the need for additional steps that other workflows may entail, such as sending notifications to users to complete the post on their mobile devices. This seamless approach enhances efficiency, allowing for more streamlined social media management directly from the Hootsuite platform.

In contrast, the other options involve different processes that do not apply to personal Instagram accounts. Scheduled Posting is designed for scheduling posts but requires a notification to complete the process. Draft Posting may allow for content preparation but does not enable actual posting. Autoposting is a term often used interchangeably with scheduled posting but typically refers to automated posting without the manual steps involved, which also does not apply in the traditional sense to personal accounts without direct publishing features.