What type of content is considered effective in engaging audiences on social media?

Relevant and timely content is particularly effective in engaging audiences on social media because it resonates with what followers are currently interested in or concerned about. Audiences are more likely to interact with and share content that reflects their needs and lifestyles at the moment. This type of content can include trending topics, recent news, or subjects that spark dialogue and encourage participation among users.

Moreover, when content is timely, it demonstrates that a brand is aware of and responsive to current events, which can foster a sense of community and increase trust between the brand and its audience. This engagement can manifest through likes, shares, comments, or other forms of interaction, which ultimately leads to better visibility and reach on social platforms.

In contrast, other types of content mentioned in the options are less effective. Outdated articles do not capture current interests, infographics alone limit exploration of other content formats that also engage audiences, and long text posts without visuals tend to lose the audience's attention in a fast-scrolling environment.