Which are reasons to use 'owly' links in Hootsuite? (Pick two)

Choosing to use 'owly' links in Hootsuite offers several significant advantages, particularly around the functionality of tracking and character efficiency.

Using 'owly' links is advantageous because they are trackable, allowing you to monitor the performance and engagement of the links you share. This tracking feature provides valuable insights into how many clicks a link received, where those clicks are coming from, and other interaction metrics. Understanding this data is crucial for refining social media strategies and assessing the effectiveness of content.

In addition, 'owly' links use fewer characters compared to regular URLs, which is particularly useful on platforms with character limits, such as Twitter. Having shorter links makes your posts cleaner and enables you to utilize more characters for actual messaging rather than just linkage.

These qualities enhance the user experience on social media and provide actionable data for improving campaigns. The other choices do not accurately reflect the key benefits of using 'owly' links. They are not exclusive to any one platform, nor do they automatically create images for posts.