Which metric is NOT typically used to measure social media engagement?

The correct choice is Page Views because this metric primarily measures traffic to a webpage rather than direct interaction on social media platforms. In the context of social media engagement, metrics like Likes and Comments directly reflect how users interact with content on platforms such as Facebook, Instagram, or Twitter. These actions indicate user engagement and the quality of the content being shared. Follower Growth, while indicative of an increase in audience size, still relates to engagement as it reflects users’ willingness to receive updates from a brand or individual. Page Views, on the other hand, focus on how many times a page is viewed, which does not necessarily convey user engagement with social media content itself. Understanding the difference between these metrics is crucial for effectively analyzing social media performance and engagement levels.