Why is it important to use the right type of account for Instagram publishing via Hootsuite?

Using the right type of account for Instagram publishing via Hootsuite is crucial primarily because it allows access to direct publishing features. Direct publishing enables users to schedule and publish posts on Instagram without needing to manually complete the process through the app. This streamlines social media management and saves time, especially for businesses or individuals who need to maintain a consistent posting schedule.

Having a business account on Instagram is specifically required for these features, as personal profiles lack the necessary integrations. With direct publishing, users can manage their Instagram content more efficiently within Hootsuite, improving the workflow for social media managers and content creators who may be handling multiple accounts or campaigns.

While enhancing follower count, story features, and video uploads are all beneficial for Instagram engagement, they are not directly tied to the specific functionality of scheduling and publishing through Hootsuite. Therefore, the ability to utilize direct publishing is a foundational aspect of effectively managing an Instagram account through Hootsuite.